About RUBY PLAY & RUBY TECH

At RUBY, we believe life should be lived with one simple philosophy: FUN and LOVE.

Founded by CEO Ms. Sharkedar Veris, RUBY is a bold, innovative company that blends the joy of RUBY PLAY (ice cream game) with the power of RUBY TECH (smartphones, laptops, tablets & laptop alternatives), creating an experience unlike anything the world has seen before. Imagine enjoying your favorite ice cream and discovering exciting prizes inside. Or opening a FUN Box with smartphones packaged in lolly packs to cutting-edge laptop alternatives with SIM card capabilities. That’s the magic of RUBY.

Ms. Veris, currently pursuing her Bachelor’s degree in Psychology, brings a deep understanding of human happiness, behavior, and connection into everything RUBY creates. Her journey is one of true determination, starting in customer service, rising through management, and advising top executives on multimillion-dollar deals. She built her career from the ground up, and that same passion, insight, and resilience is infused into RUBY’s DNA.

RUBY was created with one mission: to put smiles on faces everywhere. Whether you’re a student, parent, professional, child, or simply someone who loves to enjoy life, RUBY transforms everyday moments into unforgettable experiences.

Our signature offerings, like the FUN Box, make advanced technology accessible, exciting, and stress-free. With convenient monthly subscriptions, plus free repairs and replacements, RUBY removes the hassle, so you can focus on what truly matters:

FUN. FUN. FUN.

At RUBY, we don’t just sell products.
We create moments.
We spark joy.